How to Get Your Business Mentioned by ChatGPT and AI Search Tools

A growing number of customers now ask ChatGPT or Perplexity for a recommendation instead of typing a search into Google. If an AI model has never crawled your site, or cannot understand it, your business simply does not exist in that answer, no matter how good the work is.

AI models need to be let in first

Most AI crawlers, GPTBot, ClaudeBot and Google-Extended among them, respect the same robots.txt file search engines always have. A default setup that quietly blocks everything blocks these tools too. Checking that your site explicitly allows them is the first, easiest fix, and one most small business sites have never touched.

Give the crawler something worth citing

• Write one clear paragraph per service that states exactly what it is and who it is for
• Use real numbers and specifics instead of vague marketing language
• Keep service and pricing pages in plain text, not buried inside images or PDFs, where crawlers cannot read them

We publish a plain-language summary of what we do aimed at AI models rather than people, adopting a new but fast-growing standard most competitors have not even heard of yet. See our own llms.txt file

This is not a replacement for SEO

It follows an open specification that any AI model can read the same way, not a proprietary format tied to one company. Showing up in an AI answer and ranking on Google are not separate jobs, they come from the same source: a fast, clear, well-structured site that says exactly what it does. Read the llms.txt specification