Free Mockup vs. Paying Upfront: How We Structure Web Design Projects
Why we design a real mockup of your homepage before you pay a cent — and what that means for how the rest of the project works.
By Hasan Çolak, Founder
A lot of agencies ask for a deposit before you have seen a single pixel of what you are paying for. We do it differently, and it is worth explaining why.
You see the design before you commit
We build a free mockup of your new homepage first — real layout, real colors, your actual business, not a generic template with placeholder text. If you do not love it, you walk away and it costs you nothing.
Why this works better for both sides
- You are judging a real design, not taking our word for it
- We only move forward with clients who are genuinely excited about the direction — which means less back-and-forth later
- It forces us to do our best work upfront instead of saving effort for after the deposit clears
What happens after you approve it
Once you sign off on the mockup, we build out the full site — every page, mobile-optimized, with the technical SEO foundation in place from day one. Most projects go live in two to three weeks.
It is a small operational difference, but it changes the entire relationship: we have to earn the project by showing you the work, not by getting a signature first.
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