5 Signs It's Time to Redesign Your Website

Most business owners know their website feels off long before they do anything about it. Here are the five signs that mean it is time for a real redesign, not another small patch.

• It has not changed in three or more years — design trends move fast, and an old site quietly signals an old business
• It looks wrong or breaks on a phone — most of your traffic is mobile, and a broken layout there is a broken first impression
• It takes more than three seconds to load — Google and your visitors both penalize slow sites
• You cannot update it yourself — if every text change needs a developer, the site is holding you back
• It is not bringing in any leads — a website that generates nothing is not a website, it is a business card nobody reads

A redesign done right keeps the rankings and traffic you already earned while fixing everything that is costing you customers. We start every redesign with a free audit, so you know exactly what is broken before committing to anything.

The rankings myth that stops people redesigning

The biggest reason owners put off a redesign is fear of losing the rankings they already have. Done carelessly, that fear is justified. Done properly — with every old URL mapped to its new page and redirected — a redesign protects that traffic instead of resetting it, and usually improves it within a few months.